Mission
Guided by your aspirations, WSKG serves to inspire with the highest quality educational programming, explore the arts, culture and heritage of the region and beyond, engage in thoughtful consideration of news and issues of importance, and entertain with the very best in multimedia programming.

Vision
WSKG: striving to be your trusted partner, enriching the lives of the people and communities we serve.

Values
At WSKG we strongly value:

· Diversity: in opinion, thought and culture;
· Creativity and Innovation: in thinking, programming, and content development;
· Integrity: in how we conduct our business, in the programming we create;
· Courage: to be different, accept failure, to take a stand;
· Transparency: to open the activities of the station to public inquiry;
· Accountability: in all our actions;
· Open Mindedness: in how we approach issues and opinions;
· Responsiveness: to community interests, needs and new ideas.

These values help us to clearly define our mission as an organization serving our community.


WSKG Goals

Content and Services:
· Goal 1: Increase relevance, significance and impact of content and services.
· Goal 2: Develop partnerships to address community interests and needs.
· Goal 3: Explore new and innovative content platforms and services.

Financial:
· Goal 1: Diversify revenue portfolio.
· Goal 2: Increase funding for production of content.
· Goal 3: Build Operating Reserves.

Organizational:
· Goal 1: Create an organization culture that engages the community in our daily work and responds to its needs.
· Goal 2: Develop a culture of fundraising throughout WSKG.
· Goal 3: Develop and implement business policies and procedures.

Brand:
. Goal 1: Develop a distinctive, relevant and consistent brand that creates a shared pride with our communities.

Overview
WSKG is operated by WSKG Public Telecommunications Council, a private non-profit corporation chartered by the Board of Regents of the State University of New York in association with the New York State Department of Education, and provides a public educational telecommunications service under the governance of a Board of Trustees which is selected from the communities served by the Station. WSKG is a community licensee and is authorized by the FCC to operate television and radio broadcasting services.

WSKG provides a public broadcasting service to residents of the Station's coverage area. To accomplish this WSKG produces programs locally and purchases programs from Public Broadcasting Service (PBS), American Public Television (APT), National Public Radio (NPR), and American Public Media, Public Radio International and others. WSKG then promotes these programs to the public through this web site, the program guide GAMUT, other publications, use of the stations' own air time, and through other media.

WSKG seeks educational, social and cultural concerns to address through public telecommunications in cooperation with others... and does so through the Community Advisory Board, featuring listeners & viewers from various communities in WSKG's coverage area.

'In May 1968, WSKG-TV began..." (some history)