Happy holidays and thank you for your support in 2015. It was a great year thanks to you, our members.
Over the last year, we have been analyzing the different ways we communicate with our membership and audience. As part of that review, we looked at the effectiveness of Gamut. We’ve heard from you that the print is too small to read and there’s not enough information in the program listings. We’ve also seen a trend in members preferring Gamut via email. More than half of our members receive the program guide via email each month. In July’s Gamut, we asked you for your feedback – some direction in helping us figure out if you find Gamut useful, or what parts of Gamut you rely on most. Of the approximately 10,000 members we surveyed, five responded. Although the five members who responded liked having a print version, they also commented that they just couldn’t read most of it due to the small text and would enjoy more information, especially on primetime programs.
As a result of this review, we have decided to make a change and eliminate the print version of Gamut. We considered the increasing costs associated with postage and printing, the amount of paper being used, your feedback, and other options for communicating information to you. After considering all of this, it was clear that Gamut is not effective at communicating the breadth and depth of all of WSKG’s programs and is no longer a cost effective method of communication. Therefore, January’s Gamut will be the last printed guide mailed to your home, and the electronic version we link on this page will change. We are developing some new communications methods that we will discuss in the next, and final Gamut. A new customer service line and a member newsletter are a couple of things I can mention now. More to come in January.
I understand this change may be difficult for some of you, but I hope you will give our new options a chance to serve you. I truly believe we will be able to offer you a service that better connects you to what you love about WSKG.