Become a Corporate Sponsor by helping to Underwrite the costs of WSKG programs!

Underwriting is an effective way of gaining name recognition with our loyal audience while supporting the programs they love! As a result, our viewers and listeners support our underwriters! Also, many businesses consider underwriting an excellent way to reach other professionals.

Underwrite Exciting Programs on WSKG Public Broadcasting!

Want to increase visibility for your company or organization? Link it to the quality reputation of WSKG, and the desirable demographics of our viewers and listeners. There are many underwriting opportunities for your business - Local and National Television & Radio, Webpage, Educational Outreach projects, and Special Events!   Discover what our current underwriters already know: that public TV and Radio feature programs that are meaningful, rich, enlightening, entertaining, and... worthy of community support.

Your underwriting announcements are 15 seconds in length on TV - 10 seconds on radio - and can air around the program of your choice on any of WSKG's stations. And when your spots are produced in-house, there are no production costs for your business.

Why should you underwrite?  
  • WSKG has a reach of 400,000 households in a 21-county coverage area.  
  • To cultivate a positive image in your community by having your name associated with WSKG's programs -- programs that strive to make our lives better -- programs that entertain, educate and inspire.
  • To reach other professionals
  • To let people know about your products and services
  • To make smart, effective use of your marketing, promotion or public relations dollars, both for long-term positioning and consumer awareness.
     

Use underwriting to publicize your event!

If you are a not-for-profit organization and have an event you'd like to have announced, you can also be an underwriter!    Your 30 second spot can be accompanied by appropriate music to let the community know the who, what and where of your event!  Contact Linda Cohen at 729-0100, ext 326.

 

 

 

 

 

 

Contact our staff to find out more about underwriting opportunities at WSKG

Caroline Basso
Director of Development
CBasso@wskg.org
607.729.0100 x 361

Vickie Conklin
Broome County & East
Underwriting Account Executive
vconklin@wskg.org
607.729.0100 x 347

Susan Lake
 Counties West of Broome
Underwriting Account Executive
SLake@wskg.org
607.729.0100 x 313

Linda Cohen
Not-for-Profit Events &
Car Donations
LCohen@wskg.org
607.729.0100 x 326