A 2015 study by the New York Department of Consumer Affairs found that female-oriented versions of various products were priced higher than those geared toward males. This example cited in the department’s study compared children’s helmets sold at Target.

A 2015 study by the New York Department of Consumer Affairs found that female-oriented versions of various products were priced higher than those geared toward males. This example cited in the department's study compared children's helmets sold at Target.

A 2015 study by the New York Department of Consumer Affairs found that female-oriented versions of various products were priced higher than those geared toward males. This example cited in the department’s study compared children’s helmets sold at Target.