Jeff Jonas sits at a computer, creating software that not only tracked the fish from The Mirage but allowed the casino to make better decisions about how it stocked the tank. Eventually, this system would become known as Non-Obvious Relationship Awareness — NORA.

Jeff Jonas sits at a computer, creating software that not only tracked the fish from The Mirage but allowed the casino to make better decisions about how it stocked the tank. Eventually, this system would become known as Non-Obvious Relationship Awareness — NORA.