Mitch Mode, the owner of Mel’s Trading Post in Rhinelander, Wis., has watched as people’s outdoor interests have shifted towards sports like cross-country skiing and bicycling. Fewer customers buy hunting gear these days, he says.

Mitch Mode, the owner of Mel’s Trading Post in Rhinelander, Wis., has watched as people’s outdoor interests have shifted towards sports like cross-country skiing and bicycling. Fewer customers buy hunting gear these days, he says.