A new batch of startup companies are trying to drive a revolutionin lab testing by letting you skip the doctor and test for food sensitivities, fertility, sleep hormones and even vitamin deficiencies — all from the privacy of your bathroom — no lab visit required.
Do-it-yourself testing kits cost anywhere from about $35 for an individual test to $450 for a battery of tests.
Last November on “Shark Tank,” the reality show featuring budding entrepreneurs who think they have a hot idea, contestant Julia Cheek hawked her company’s home-testing kits to the program’s panel of investors.
“EverlyWell is transforming lab testing — a $25 billion market — to be simple, convenient and useful for you,” Cheek pitched.
“I think the product is brilliantly crafted,” said show judge, Lori Greiner, who is also known as “The Queen of QVC.”
“I think this gives people an empowered way to check on some things.”
Cheek walked away from the show with a million-dollar commitment for her Austin-based company.
But that was TV, of course. Some doctors worry EveryWell is promising more than it can deliver.
One Woman’s Success Story
The company’s food-sensitivity test is its best seller, and the kit is especially hot in the San Francisco Bay Area. San Francisco resident Regina Du says the test has changed her life. For years Du missed work due to stomachaches, headaches and inflamed welts.
“I just felt crummy,” says Du. “I would just like uncontrollably scratch myself because I was so itchy.”
Doctors couldn’t figure out what was wrong. Eventually Du landed under the care of an allergist, who ordered a test. But Du balked when she learned her insurance wouldn’t cover the $700 cost.
“I just had total sticker shock,” Du says.
So, she poked around online and found EverlyWell’s food sensitivity kit for a couple hundred bucks.
Instructions inside the neatly packed kit explain how to prick your finger and dribble drops of blood onto a white collection card. Du completed the test in less than 20 minutes during her lunch break. A few days later she got an email suggesting she avoid gluten, dairy and green beans.
Almost immediately: Du started feeling better. Within a few weeks she felt normal for the first time in eight years.
Does it Work?
The test is supposed to measure whether a person’s immune system reacts to certain foods by making an antibody called Immunoglobulin G (IgG), which EverlyWell describes on its website as the potential cause of symptoms like migraines or irritable bowel syndrome, citing evidence found in some small studies.
This kit has not been approved by the Food and Drug Administration. In fact, many types of at-home testing kits are not currently regulated by the FDA.
The American Academy of Allergy, Asthma & Immunology (AAAAI) does not recognize the validity of IgG tests in diagnosing food sensitivity, also called food intolerance.
“It is important to understand that this test has never been scientifically proven to be able to accomplish what it reports to do,” the academy states on its website. “The scientific studies that are provided to support the use of this test are often out of date, in non-reputable journals and many have not even used the IgG test in question. The presence of IgG is likely a normal response of the immune system to exposure to food.”
Dr. Neha Shah, a rheumatologist and immunologist at Stanford University, is one doctor who is skeptical.
“What we don’t have is proof that having a high IgG level against a particular food item means that that food is causing your symptoms,” says Shah.
Shah shares the story of her sister, who bought a test and then was told to avoid swordfish.
“We’ve been vegetarians all our whole lives,” says Shah. “And there was really no reason why she had a high sensitivity, a high IgG level against swordfish.”
Shah also says IgG levels can elevate simply because you eat a specific food, so it doesn’t necessarily mean that your body is reacting negatively. For all these reasons, Shah does not administer food sensitivity tests in her practice. She suggests patients save the money and start with an elimination diet, where you remove commonly reactive foods like gluten or dairy and see if you feel better.
Dr. Marra Francis, EverlyWell’s executive medical director, stands by its products as a valuable first step for patients to take their health into their own hands.
“A lot of times this testing can be a bridge between vague symptoms and an actual plan that you create with your provider,” she says. EverlyWell does recommend patientsdouble-check test results with an elimination diet.
Tina Heilman, a spokesperson for EverlyWell, wrote in an email:
“EverlyWell recognizes that the AAAAI does not support any form of food sensitivity testing (which is not just limited to IgG testing), but they are not the entire ‘medical community,’ and AAAAI does not speak for all health care providers. IgG tests are currently ordered by thousands of medical providers in the U.S.”
Besides its IgG test, the company markets 22 other home wellness tests, everything from cholesterol to testosterone. Other startups like LetsGetChecked, Thorne and Health Test Express offer a similar array.
Some at-home tests may produce accurate results, such as certain STD tests. Even so some doctors worry about a booming market that’s not regulated by the FDA. They are concerned about how patients act on the information they get.
“A lot of this kind of huxterist testing is keying off of the placebo effect,” says Dr. Norman Paradis, a clinical lab expert who teaches at the Geisel School of Medicine at Dartmouth College, referring to the industry in general and not to a particular product.
In other words, just believing a test is valid and taking action on it may make you feel better.
Paradis also worries that home tests could inspire patients to overreact to results. Hypothetically, a patient may discover she’s deficient in vitamin D and compensate by taking toxic doses, he says. Or a test result may inspire a patient to seek medical care they don’t need.
“For instance, let’s say a test inaccurately said you may have colon cancer,” says Paradis. “And then you went and got a colonoscopy and were injured during the colonoscopy. Well, the test actually created that harm.”
He notes, this is a problem even in cases where doctors order too many tests.
Dr. Gilbert Welch, the author of Overdiagnosed: Making People Sick in Pursuit of Health, says, “You can’t test your way to health.”
For unexplained symptoms he suggested starting with the long-ignored advice from your grandmother: Eat real food, set a regular sleep schedule, and get some exercise.
Find Lesley McClurg on Twitter: @lesleywmcclurg.