To encourage participation in the 2020 census, the Census Bureau developed a marketing campaign tailored to historically undercounted groups, including Latinos. Some ads emphasized the confidentiality of census responses to try to assuage lingering concerns over the Trump administration’s push for a citizenship question.

WASHINGTON, DC – JANUARY 14: The ads are displayed after the event including this one geared toward the Latino population. This specific video deals with the citizenship question in the census. The U.S. Census Bureau unveil its comprehensive national advertising and outreach campaign for the 2020 United States Census at Arena Stage in Washington, DC on January 14, 2020. More than 1,000 advertisements have been developed to reach audiences across the country. (Photo by Sarah L. Voisin/The Washington Post via Getty Images)