Wednesday, November 4 at 10:00 p.m. on WSKG TV
Learn how the brain navigates the tens of thousands of conscious decisions we make every day and the many more unconscious decisions we make about everything from whom we find attractive to what we perceive. The human brain is the most complex object we’ve discovered in the universe, and every day much of its neural circuitry is taken up with the tens of thousands of decisions we need to make. ‘How do I decide?’ is a journey through the unseen world of decisions, and how they get made. We start with a simple one: choosing a flavor of frozen yogurt, and learn that every decision we make is born of a ‘winner takes all’ competition between rival neural networks. As David furrows his brow and ponders the choice before him – mint verses lemon – inside his brain, two rival networks are fighting it out.