In 1930 Helen Schelle, who operated the Penny Walker Toy Shop in downtown Binghamton, joined forces with with two other entrepreneurs and started making wooden toys for pre-school aged children. They called it the Fisher-Price Toy Company and opened a manufacturing facility in East Aurora New York, outside Buffalo. In 1932, they introduced a delightful wind-up toy called “Puppy Back-up” which became an instant best seller. Many other hits would follow including the immensely popular “Snoopy Sniffer” pull toy in 1938. By the early 1960s, Fisher-price toys where known worldwide especially their “Little people” line, which included one of the most popular toys in the entire industry, the “Safety School Bus”.