The purpose of business sponsorship (underwriting) is to support the important mission of WSKG Public Media. These underwriting guidelines seek to preserve the non-commercial nature of WSKG Public Media, consistent with FCC requirements. Our listeners value our non-commercial characteristic as part of what makes public radio unique in sound and substance. It is critical that, in addition to providing exceptional programming, we maintain a non-commercial, uncluttered and intelligent environment, keep listeners engaged during breaks and air underwriting announcements in keeping with our programming values, as well as with FCC requirements (see Sections 317 and 507 of the Communications Act and Section 73.1212 of the FCC’s Rules). Your underwriting support represents a partnership between your organization and WSKG, and demonstrates your commitment to community service and quality programming.